About Me

Senior Product Lead
Business Owner

Growth
(100%)
Technology
(98%)
Leadership
(75%)

Senior Product Leader and Former Startup Founder with 8+ years driving double‑digit growth for fintech and enterprise clients. Blends entrepreneurial grit with corporate scale for the last five years to led Zalopay’s Growth & Gamification group.
Expert in data‑driven product strategy, cross‑team stakeholder management, and motivating high‑performance teams to ship customer‑centric solutions on time and on budget.

8

+

Years of Experience

40

+

Team Management

30

+

Client Projects

Portfolio

My Latest Works

Case studies of products and campaigns that moved the needle—launch velocity, engagement, and ROI—across fintech, crypto, and beyond

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Branding
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Branding

Glasses of Cocktail

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A Branch with Flowers

Mockup

Orange Rose Flower

Branding

Green Plant on a Desk

Experiences

Professional Strengths

System thinker, metric hunter, team builder—scaling products from zero to hyper‑growth with measurable impact

01

System‑level thinking

Unblocks speed and scale: Built a pre‑built campaign‑template engine + self‑service ops tool at Zalopay, shrinking launch time from 60‑90 days to < 1 week (30 × faster)
02

Data‑driven expertise

Raised feature engagement 140–260% and doubled conversions by shipping 10+ gamification mechanics, then used metrics to cut paid‑media spend
03

Cross‑functional leadership

Led 4 POs and 3 engineering teams (40 members) for Vietnam’s #2 e‑wallet (16 M+ MAU); previously managed 20‑person agency spanning dev, design, and client success
04

Versatility business domains

Drive ILUVA delivered 30+ projects for banking, FMCG, logistics and cryptocurrency/trading platforms; juggled sales, PM, UX, and finance hats
05

Process builder & culture shaper

At both Zalopay and ILUVA: created agile pipelines, OKR cadences, and feedback loops that kept delivery on time and quality guaranteed